Rewriting your oral care routine

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Science Behind the Smile – Why Ingredients Matter

Discover the hidden science behind your smile! The right toothpaste isn’t just about cleaning—it’s a tool for long-term oral health. From enamel-strengthening hydroxyapatite to soothing hyaluronic acid, every ingredient matters. Learn which components to look for, which to avoid, and how Etinour's science-backed formulas can protect your teeth, care for your gums, and enhance your confidence.
Formulation Ingredients Mouth dryness Oral care Oral health Toothpaste

Understanding Mouth Dryness: Causes and Treatment

Mouth dryness, also known as xerostomia, is a condition that affects many people but is often overlooked until it becomes a significant problem. A dry mouth might seem like a minor inconvenience, but it can...

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Take Care of You and Your Baby During Pregnancy

  This blog post is written in unpaid collaboration between Etinour, and Plume, a Swedish company that manufactures products for expectant and new mothers. Taking care of your mouth and teeth during pregnancy is important...

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What Are PFAS and Why Should You Care About Them in Your Oral Care Routine?

What You Need To Know About PFAS When we think about oral care, we usually focus on maintaining a bright smile, fresh breath, and strong teeth. But there’s an important topic that’s often overlooked: the...

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Does Whitening Toothpaste Work?

A white smile is associated with good health, youth and attractiveness. Does whitening toothpaste really work? We explain how whitening products work, what the most common ones contain and what ingredients you should look out for. It is possible to achieve a white smile at home in an effective and gentle way.