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About Etinour
We empower people to elevate their oral health with science-backed, elegant products and transparent guidance - creating confident smiles that last a lifetime,
Effective and Gentle Products
Developed by dentists, backed by science, proven results.
Products You Enjoy Using
Rewrite your routine with products you’re proud to use.
Elevate Your Confidence and Health for Life
A brighter, healthier smile boosts confidence and supports your long-term well-being.
Oral Care = Healthier You
Taking care of your oral health is key to your overall well-being. Neglecting it can lead to infections, inflammation, and gum disease, which are linked to serious conditions like heart disease and diabetes. Protect yourself with a simple yet effective oral hygiene routine—it’s your first line of defense for a healthier life.
Our Swedish Heritage
Etinour is proudly rooted in Swedish values, where quality of life is a guiding principle. We believe that high-quality products and mindful self-care enhance everyday well-being.
But true quality should never come at the expense of others or the environment. That’s why we are committed to creating effective, sustainable oral health solutions that benefit both people and the planet.
Founder Story
For as long as I can remember, I’ve had a love for beautiful, effective products -
the kind you enjoy using and that truly make a difference. After years in the beauty industry, I felt ready to create something meaningful. Standing in my bathroom one day, I realized that while my skincare products sparked joy, my oral care items felt outdated, ineffective, and uninspired. Why couldn’t these essential products be just as thoughtful and elevated?
This became the vision for Etinour: transforming oral care from a neglected chore
into a wellness ritual, blending Scandinavian design with advanced, scientifically
backed ingredients. Today, people are already experiencing the difference -
looking forward to their routine, feeling healthier, and enjoying a confident, fresher smile. Because everyone deserves oral care that looks good, feels great, and truly works.
- Agnes, Founder
Our partners
