Essential Whitening Toothpaste
Save with our Bundles and Subscriptions.
Our award winning toothpaste has been developed by dentists to proactively improve your oral health. It whitens your teeth up to three shades in two weeks*. Enjoy the smooth flavor of Green Mint. Contains 75 ml.
Whiter teeth
Stronger enamel
Fresher breath
Hydrated mouth
Reduced plaque and cavities
Less sensitive gums and teeth
Buy It With
60 kr
Dentist approved
Vegan
Not tested on animals
100% recyclable
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To subscribe to our Essential Whitening Toothpaste, choose a subscription kit here.
Everyone uses toothpaste differently, but from our experience, one person uses two tubes in two to three months.
If you brush your teeth more than twice per day, go for a subscription every month or two months.
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Apply the toothpaste to a soft bristle toothbrush, brush your teeth for at least two minutes and spit (do not swallow). Do not rinse. Use the amount that fits on a manual toothbrush head, if you're using a smaller brush head, apply the toothpaste twice during two minutes to obtain full effect.
Use twice daily or as recommended by a dentist to ensure product benefits. This product is formulated for adults and children over 10 years. It is safe to use for pregnant and breastfeeding women.
Since our formula has a low RDA (relative dentin abrasion), it is safe to use with both manual and electric toothbrushes.
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Read more about our ingredients here
Our Essential Whitening Toothpaste is free of:
- Alcohol
- SLS / SLES
- Parabens
- Palm oil
- Harsh abrasives
- Hydrogen peroxide or
carbamide peroxide - Titanium dioxide
- Non-functional colorants
- Triclosan
- Microplastics
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Read more about our ingredients here.
Aqua, Hydrated Silica, Xanthan gum, Potassium nitrate, Phthalimido peroxy-caproic acid, Charcoal Powder, Sorbitol, Glycerin, Sodium C12-18 Alkyl Sulfate, Hydroxyapatite, Mentha Arvensis Leaf Oil, Sodium Saccharin, Menthol, Sodium benzoate, Sodium fluoride, Citric acid, Calcium peroxide, Erythritol, Simmondsia Chinensis Seed Oil, Zinc acetate, Calcium hydroxide, Dicalcium Phosphate, Ascorbic acid, Sodium Hyaluronate, Limonene
The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
- Sensitivity: 0% (actually reduced)
- Breath: significantly fresher for 8 hours
*When we measure shades, we always use the standardized VITA scale
I just received the entire set including two toothpastes, the toothbrush and its contenant and I am the happiest ! The taste is minty but not too strong and I can’t wait to see its benefits on whiteness ! I am conquered and can only recommend this Nordic brand !
Vitare tänder, fräsch mun, schysst innehåll, bra förpackning. Dyrt men värt :)
Har fået ondt i hals en af det.
Smager hæsligt
Efter att jag börjat läsa om hur många potentiellt irriterande och ibland helt onödiga tillsatser som finns i tandkräm så halkade jag av en slump in på Etinour. Köpte ett duo-kit för att prova och är hittills mycket nöjd!! Allt med tandkrämen känns mycket bra och likaså tandborsten! Känns tryggt att formulan är kvalitetssäkrad och tandborstningen har gått ifrån att vara ett ”tråkigt måste” till att bli ett lyxigt inslag i min rutin som jag ser framemot!
Håller tummarna att ni lanserar fler spännande produkter i framtiden att lägga till i rutinen ☺️✨
After adding this to my daily oral care routine, my gums feel more healthier, brighter smile and no more bad breathe. Highly effective and a must-have for anyone serious about oral care!