Celebrated by Our Community
Essential Oral Care Start Kit
595 kr705 kr
The ultimate starter kit for a healthier, fresher mouth. Featuring our award-winning whitening toothpaste and curated essentials for an effortless upgrade to your oral care routine.
Includes:
Essential Whitening Toothpaste Green Mint, 75ml – Whitens up to 3 shades in 2 weeks while strengthening your teeth and improving your oral health
Essential Toothbrush – Soft, slim bristles for a gentle yet deep clean
Eternal Tongue Scraper – Removes odor-causing buildup for fresher breath
2 Essential Holders grey – Stylish, moisture-absorbing storage
Results may vary based on individual habits and preconditions.
Buy It With
195 kr
Buy It With
Dentist Developed
Vegan
Not Tested On Animals
Reduced Plastic
-
To subscribe to our Essential Whitening Toothpaste, choose a subscription kit here.
Everyone uses toothpaste differently, but from our experience, one person uses two tubes in two to three months.
If you brush your teeth more than twice per day, go for a subscription every month or two months.
-
Apply the toothpaste to a soft bristle toothbrush, brush your teeth for at least two minutes and spit (do not swallow). Do not rinse. Use the amount that fits on a manual toothbrush head, if you're using a smaller brush head, apply the toothpaste twice during two minutes to obtain full effect.
Use twice daily or as recommended by a dentist to ensure product benefits. This product is formulated for adults and children over 10 years. It is safe to use for pregnant and breastfeeding women.
Since our formula has a low RDA (relative dentin abrasion), it is safe to use with both manual and electric toothbrushes.
-
Read more about our ingredients here
Our Essential Whitening Toothpaste is free of:
- Alcohol
- SLS / SLES
- Parabens
- Palm oil
- Harsh abrasives
- Hydrogen peroxide or
carbamide peroxide - Titanium dioxide
- Non-functional colorants
- Triclosan
- Microplastics
-
Read more about our ingredients here.
Aqua, Hydrated Silica, Xanthan gum, Potassium nitrate, Phthalimido peroxy-caproic acid, Charcoal Powder, Sorbitol, Glycerin, Sodium C12-18 Alkyl Sulfate, Hydroxyapatite, Mentha Arvensis Leaf Oil, Sodium Saccharin, Menthol, Sodium benzoate, Sodium fluoride, Citric acid, Calcium peroxide, Erythritol, Simmondsia Chinensis Seed Oil, Zinc acetate, Calcium hydroxide, Dicalcium Phosphate, Ascorbic acid, Sodium Hyaluronate, Limonene
“They give that ‘just been to the dentist’ clean feeling every time.”
“It feels like a professional cleaning after every brush.”
"I love that it’s free from SLS, which I avoid to prevent perioral dermatitis."
Independent clinical study
The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
- Sensitivity: 0% (actually reduced)
- Breath: significantly fresher for 8 hours
* Based on the standardized VITA scale. Results vary based on individual habits and preconditions.
PAP
Innovative and gentle whitening
Hydroxyapatite
Strengthens and protects enamel
Hyaluronic Acid & Jojoba Oil
Hydrate & moisturize