mobile_header_10501500.png

SWEDISH quality

Superior Oral Care

For the beauty and health of your smile

Essential Whitening Toothpaste

product_section_phone_eng_emblem.jpg

What Our Customers Say

8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
8_e00891b6-414e-4df6-9a84-34d773200e1a.png
Dentist developed
7_5f2b698b-5e8c-4efe-86ee-2f93a284940a.png
Vegan
slsfree.png
SLS-free
The science behind

Developed by Dentists - Backed by Science.

Our products are formulatedwith innovative, science-backed ingredients that deliver real results.

Independent clinical study

The Results

  • First week: >80% see whitening results
  • Four weeks: average of four shades whiter or more*

*When we measure shades, we always use the standardized VITA scale.

Science_pic_4.png
beforeafter-section_a70e8c5d-e056-4794-a161-3af635b48a38.jpg
New Arrival ~ New Arrival ~
Starterkitonplainwhitebackground.png
formula.jpg

Essential Oral Care Start Kit595 kr705 kr

Not sure where to begin? Start here. Enjoy a 15% discount with our starter kit, featuring our award-winning whitening toothpaste and carefully selected essentials for a fresher, healthier smile.

Best Seller ~ Best Seller ~
Essential Subscription Kit
Oral_care_products_in_beige_stone_bathroom.png

Essential Subscription Kit360 kr

Stay on top of your oral care routine effortlessly with our Essential Subscription Kit. Fresh products, healthier you—always 15% off and free shipping.

Selling Fast ~ Selling Fast ~
Eternal Tongue Scraper
3_96865131-ed13-48c7-90e4-3c923402ed6c.png

Eternal Tongue Scraper195 kr

Our customers' newest obsession! Don't miss this essential step that transforms your breath and oral health. Say goodbye to tongue buildup—this product lasts a lifetime!

Founder story

Our Journey to Better Smiles

“I created Etinour to make oral health something you actually enjoy - like a skincare ritual that feels good and works. I wanted products I could trust, made with science-backed ingredients that make teeth whiter, stronger, and healthier over time. It’s about helping people feel confident and cared for, with products that support lasting wellness.”

- Agnes, founder