Essential Whitening Toothpaste
"Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour. "
"Looks better, tastes better and gives you a better feeling in your mouth."
An editor in chief's handpicked exclusive gifts for him and her.
"Sweden's premium oral health brand."
"Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!"
"Enjoy the green revolution in your bathroom."
What Our Customers Say
Enhancing my oral care routine - highly recommend
Etinour's products are such a joy to use, it makes me look forward to my oral care routine.The toothpaste is very effective and leaves my mouth feeling fresh and clean for hours after brushing my teeth.
Nice design and good function
The holder looks good in my bathroom. It is a good feeling to know that my toothbrush has a "place-to-go", which is also more hygienic.
L.V.D.G
Beautiful design with delicious content!
Already after the first time, You Can feel the difference. The teeth Seem shiny and whiter!
Linda Petersen
Helped me with mouth blisters and made my teeth whiter
I’ve struggled with mouth blisters that keep coming back for a long time, but since I started using this toothpaste, they've gradually disappeared. I highly recommend this toothpaste!
The science behind
Developed by Dentists - Backed by Science.
Our products are formulatedwith innovative, science-backed ingredients that deliver real results.
Independent clinical study
The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
* Based on the standardized VITA scale. Results vary based on individual habits and preconditions.
Celebrated by Our Community
read more
"I love that it’s free from SLS, which I avoid to prevent perioral dermatitis."
“They give that ‘just been to the dentist’ clean feeling every time.”
“It feels like a professional cleaning after every brush.”
Essential Oral Care Start Kit595 kr705 kr
Not sure where to begin? Start here. Enjoy a 15% discount with our starter kit, featuring our award-winning whitening toothpaste and carefully selected essentials for a fresher, healthier smile.
Essential Subscription Kit360 kr
Stay on top of your oral care routine effortlessly with our Essential Subscription Kit. Fresh products, healthier you—always 15% off and free shipping.
Our customers' newest obsession! Don't miss this essential step that transforms your breath and oral health. Say goodbye to tongue buildup—this product lasts a lifetime!
Save With Our Subscription Kits
Free shipping and 15% off with our subscription kits
Subscribe & Save 40%
Save 33%
Subscribe & Save 28%
Save 15%
Essential Subscription Kit
Essential Whitening Toothpaste Duo Kit
Essential Toothbrush Quad Kit
Essential Toothbrush Duo Kit
Founder story
Our Journey to Better Smiles
“I created Etinour to make oral health something you actually enjoy - like a skincare ritual that feels good and works. I wanted products I could trust, made with science-backed ingredients that make teeth whiter, stronger, and healthier over time. It’s about helping people feel confident and cared for, with products that support lasting wellness.”
- Agnes, founder