Essential Whitening Toothpaste
What Our Customers Say
Enhancing my oral care routine - highly recommend
Etinour's products are such a joy to use, it makes me look forward to my oral care routine.The toothpaste is very effective and leaves my mouth feeling fresh and clean for hours after brushing my teeth.
The science behind
Developed by Dentists - Backed by Science.
Our products are formulatedwith innovative, science-backed ingredients that deliver real results.
Independent clinical study
The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
*When we measure shades, we always use the standardized VITA scale.
Essential Oral Care Start Kit595 kr705 kr
Not sure where to begin? Start here. Enjoy a 15% discount with our starter kit, featuring our award-winning whitening toothpaste and carefully selected essentials for a fresher, healthier smile.
Essential Subscription Kit360 kr
Stay on top of your oral care routine effortlessly with our Essential Subscription Kit. Fresh products, healthier you—always 15% off and free shipping.
Our customers' newest obsession! Don't miss this essential step that transforms your breath and oral health. Say goodbye to tongue buildup—this product lasts a lifetime!
Save With Our Subscription Kits
Free shipping and 15% off with our subscription kits
Essential Subscription Kit
Essential Whitening Toothpaste Duo Kit
Essential Toothbrush Quad Kit
Essential Toothbrush Duo Kit
Founder story
Our Journey to Better Smiles
“I created Etinour to make oral health something you actually enjoy - like a skincare ritual that feels good and works. I wanted products I could trust, made with science-backed ingredients that make teeth whiter, stronger, and healthier over time. It’s about helping people feel confident and cared for, with products that support lasting wellness.”
- Agnes, founder