Superior Oral Care

Whitening toothpaste that improves your oral health

NEW

Diatomite Holders

Keep your oral care fresh

Meticulously Crafted

Science, sustainability and design at heart

BUILD, BRIGHTEN & BOOST

Premium oral care for a stronger, whiter and healthier smile.


Proven Results

Independent study on whitening, breath control and more.

SLS/SLES Free

Also no titanium dioxide, instead hydroxyapatite and other good stuff.

Dentist Developed

Developed and recommended by Swedish dentists.

What Our Customers Say

BUILD BRIGHTEN BOOST

Independent clinical study

Results

  • First week: >80% see whitening results
  • Four weeks: average of four shades whiter or more

  • Sensitivity: 0% (actually reduced)
  • Breath: significantly fresher for 8 hours

When we measure shades, we always use the standardized VITA scale 

Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour.

Looks better, tastes better and gives you a better feeling in your mouth.

Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!

Sweden's premium oral health brand.


Popular products

Swedish Design and Quality

Oral care - why we care

Guarding against inflammation and infections that can affect your entire body, your mouth plays a crucial role in your overall well-being. An optimal oral care routine has the power to give you a brighter smile and even prevent diseases. That's why you should care too.