Essential Whitening Toothpaste
"Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour. "
"Looks better, tastes better and gives you a better feeling in your mouth."
Products handpicked by their editor-in-chief for an exclusive gift guide.
"Sweden's premium oral health brand."
"Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!"
What our customers say
Enhancing my oral care routine - highly recommend
Etinour's products are such a joy to use, it makes me look forward to my oral care routine.The toothpaste is very effective and leaves my mouth feeling fresh and clean for hours after brushing my teeth.
Nice design and good function
The holder looks good in my bathroom. It is a good feeling to know that my toothbrush has a "place-to-go", which is also more hygienic.
L.V.D.G
Beautiful design with delicious content!
Already after the first time, You Can feel the difference. The teeth Seem shiny and whiter!
Linda Petersen
Helped me with mouth blisters and made my teeth whiter
I’ve struggled with mouth blisters that keep coming back for a long time, but since I started using this toothpaste, they've gradually disappeared. I highly recommend this toothpaste!
The science behind
Developed by dentists, backed by science, proven results.
Our products are designed with innovative, science-backed ingredients that deliver real results.
Independent clinical study
The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
*When we measure shades, we always use the standardized VITA scale.
Essential value with our Subscription Kits
Free shipping and 15% off with our subscription kits
Subscription kit - get 15% off
Subscription kit - get 15% off
Essential Subscription Kit
Essential Whitening Toothpaste Duo Kit
Essential Toothbrush Quad Kit
Essential Toothbrush Duo Kit
Founder story
Our journey to better smiles
“I created Etinour to make oral health something you actually enjoy - like a skincare ritual that feels good and works. I wanted products I could trust, made with science-backed ingredients that make teeth whiter, stronger, and healthier over time. It’s about helping people feel confident and cared for, with products that support lasting wellness.”
- Agnes, founder